#Path to Conversion

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach target audiences beyond screens, thereby expanding their reach and potential conversions. And 2020 is the year to start including these powerful ad types to your marketing campaigns. Why? We’ve got a few powerful reasons for you to consider, along with the latest statistics proving just how influential audio ads are in today’s market.

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads! Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs.